As online video streaming channels such as YouTube and Netflix continue to grow in popularity, particularly among younger viewers, 2011 marks the year when TV programmers and broadcasters are taking a serious look at the opportunities (and threats) of broadcasting online.
Early adopters include the premium tier of sports franchises such as UEFA, NFL and NBA, who enjoy global audiences that hold great demand for real-time broadcasts. The Internet provides an unmatched platform for distribution in terms of scale and speed of delivery. These vendors provide early reference cases of how to monetize online content, but new subscription models are expected to continue to emerge over time.
eMarketer, a US-based market research firm estimates annual growth of 52%, or US$740 million, to reach a sum of US$2.16 billion in online video ads in the US in 2011. While this figure remains a mere fraction of total online advertising spending (around US$31 billion), it is one of the fastest growing advertising segments and looks set to attract traditional TV advertising dollars as online viewership continues to grow exponentially.
Thanks to this trend, a suite of hardware and software vendors is quickly taking advantage of the rising opportunity
Read more: http://www.globalintelligence.com/insights-analysis/bulletins/10-transformative-technology-trends-for-2011-2012#ixzz1bcpsM1MJ
No comments:
Post a Comment